The Origins of Blind Boxes & Why We Love Them
From Surprise Bags to Trendy Collectibles — A Brief History
Blind boxes, also known as mystery or surprise boxes, have a long and colorful history. The concept first appeared as small “surprise bags” and gachapon capsules in Japan, offering a toy or collectible hidden inside. The thrill of not knowing what you’ll get created a sense of excitement that transcended age — kids and adults alike couldn’t resist the allure.
Over the years, the trend spread across Asia and eventually worldwide. Today, popular series like Genshin Impact, LuLu the Piggy, and Sonny Angel have taken the idea to new heights, combining intricate designs with collectible appeal.
Classic Gashapon Capsule Machine
What Makes Blind Boxes So Popular Today?
There’s a psychology behind the fascination: the surprise reward effect. Each unboxing delivers a small dopamine boost, making the experience memorable and enjoyable. But it’s not just the thrill — collecting a full series or trading duplicates with friends adds social and creative dimensions to the hobby.
Key reasons for their popularity:
- 🎁 The Joy of Surprise: The unknown makes every opening exciting.
- 🖼️ Creative Collecting: Fans display, photograph, and share their collections online.
- 🌐 Community Connection: Sharing and trading brings collectors together across the globe.
How to Enjoy Blind Boxes Smartly (and Why It’s Fun)
While the excitement is real, blind boxes are best enjoyed responsibly. Here are some tips to maximize fun:
- 💡 Set a budget before each purchase.
- 📦 Start small with one or two series you love.
- 💬 Trade duplicates with friends or local communities.
- 📸 Display favorites to celebrate your collection, not just chase rare pieces.
Collecting should be about fun, creativity, and connection, not pressure. Our blind boxes are designed to bring joy and spark imagination, from the adorable zZoton Delicious Bunny Series to the charming Sonny Angel - Pumpkin Patch Halloween.
Browse all our blind box collections →
Start Your Collection with More Than Arts & Toys
Blind boxes are more than toys — they are little bursts of happiness and ways to express yourself. With our worldwide shipping and ongoing promotions, starting your collection is easier than ever.
✨ Explore a wide range of series, enjoy 20% off sitewide, and get free gifts for new customers!
🌍 We ship globally to bring the magic of blind boxes to your doorstep.
👉 Explore our website: More Than Arts & Toys